For Entrepreneurs and Small Business
Social Rules! is a common sense guide to social media marketing. There are plenty of books about social media marketing on the bookstore shelves; what makes this one different is that Paul Slack cuts through the hype and gets down to business basics that can come only from hands-on business successes. Paul speaks the language of business owners and CEOs and creates efficient and effective methods for capitalizing on social media marketing. Whether you do this in-house by utilizing a current employee or hire a consultant to help you accomplish these goals, you’ll learn the optimal rules of engagement and how to measure results.
The book will help you understand and apply your new-found knowledge to answer these questions:
- How does social media relate directly to my business marketing?
- What are the best practices in social media and how can I use them effectively?
- Why is it so important from the consumer perspective?
- How can I effectively shift my advertising budget from non-traditional marketing to social media?