by VendeAdmin | Jan 28, 2016 | Digital Strategy
by Paul Slack One of my favorite Peter Drucker quotes is “Businesses don’t exist for their own sake but to fulfill a purpose in the marketplace.” Companies can’t thrive without a clear understanding of their purpose. Nor can they thrive without vision, mission and...
by Ray Larson | Dec 10, 2014 | Digital Strategy
by Ray Larson Paul and I have podcasting and blogging the past few weeks about the importance of metrics and purpose in crafting winning internet marketing campaigns. An integral part of our philosophy is understanding who you are as a business. Communicating this to...
