LinkedIn advertising doesn’t have to be as expensive as everyone thinks. Our last campaign produced leads for just $41 CPL with a sub $1 CPC.
Your LinkedIn profile is your personal brand in social media, and you will need a strong profile to serve as the hub of your social selling activities. Your profile is not about finding a job it’s about meeting, connecting and serving others (social selling). If you do this right, you won’t need to worry about […]
Social Media has made it possible to maintain more relationships than ever before. Some would argue that while this is true, these relationships are shallow, tainted, and potentially unhealthy. I would argue it’s ultimately not the medium, but how we engage with it that can result in either amazing and fulfilling relationships or something that’s […]
Year after year, successful marketers find a way to gain an edge over their competitors. They gain that edge by preparing for the future: Knowing what their customers want, how their customers think, and how their customers interact with each other. These variables are constantly changing. Each year marketers see the rise and fall of […]
In a contest between Fido and Facebook there is a clear winner, and it isn’t the family pet. Americans are now spending more time on Facebook than they do with their own pets. With all of this time being spent on social media, companies need to develop a strategy for how they can sell on […]