Your LinkedIn profile is your personal brand in social media, and you will need a strong profile to serve as the hub of your social selling activities. Your profile is not about finding a job it’s about meeting, connecting and serving others (social selling). If you do this right, you won’t need to worry about […]
How to Build Real “Business” Relationships in a Social Media World
Social Media has made it possible to maintain more relationships than ever before. Some would argue that while this is true, these relationships are shallow, tainted, and potentially unhealthy. I would argue it’s ultimately not the medium, but how we engage with it that can result in either amazing and fulfilling relationships or something that’s […]
Marketing Trends for 2018
Year after year, successful marketers find a way to gain an edge over their competitors. They gain that edge by preparing for the future: Knowing what their customers want, how their customers think, and how their customers interact with each other. These variables are constantly changing. Each year marketers see the rise and fall of […]
Social Selling 101: Mastering the Art of Social Selling
In a contest between Fido and Facebook there is a clear winner, and it isn’t the family pet. Americans are now spending more time on Facebook than they do with their own pets. With all of this time being spent on social media, companies need to develop a strategy for how they can sell on […]
Tips for a LinkedIn Profile that will get You Noticed
This post on tips to makeover your LinkedIn profile is in direct response to a question we get asked all the time by sales and marketing professionals. People want tips on achieving that perfect balance between highlighting the benefits of working with them without coming across as a pushy used car salesman (no offense to […]
