With more than 610 million members, LinkedIn has quickly grown into the number one website for business. If the sheer volume of business professionals all collected in the same place isn’t enough to convince you to expend some marketing effort on LinkedIn, we’ve compiled 5 more reasons to use LinkedIn for B2B marketing. Keep reading, […]
This post on tips to makeover your LinkedIn profile is in direct response to a question we get asked all the time by sales and marketing professionals. People want tips on achieving that perfect balance between highlighting the benefits of working with them without coming across as a pushy used car salesman (no offense to […]
You’ve run a few campaigns on LinkedIn, but you want to know some ways to make your campaigns even more successful. Considering different audience targeting techniques could be a significant first step toward ensuring your LinkedIn campaigns deliver to the right people at the right time. Read on to discover 5 Linkedin targeting tips you […]
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated guessing on what keywords your audience might type based on the services you offer. Now […]
LinkedIn advertising doesn’t have to be as expensive as everyone thinks. Our last campaign produced leads for just $41 CPL with a sub $1 CPC.