B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated guessing on what keywords your audience might type based on the services you offer. Now […]
5 LinkedIn Business Trends to Watch for in 2018
What has 500 million users and has increased user engagement over the past two years? That would be the professional networking social media platform LinkedIn. After being bought by Microsoft Corp in 2016, LinkedIn has rolled out a variety of enhancements throughout 2017, from website and smartphone app updates to better analytics reporting and sponsored […]
Why You Need a LinkedIn Strategy to Grow Your B2B Business
If you’re still mentally relegating LinkedIn users to job seekers and hiring managers, you’re missing out on more than you realize. While those have been the LinkedIn users of the past, the now nearly 500 million current LinkedIn users have created a bigger and brighter future for the platform. And that future includes B2B marketing […]
Vende Buzz: Why You Should Be Excited About LinkedIn Video
There isn’t a shortage of social media platforms offering native video options. Facebook does it, YouTube, Twitter, and Snapchat all offer video features. So, while LinkedIn might be the last of the major social media platforms to offer a video feature there are still plenty of reasons why you should be excited about video on […]
