The great philosopher Yogi Berra famously said, “If you don’t know where you are going, you’ll end up someplace else.” Too many B2B’s are not taking full advantage of digital marketing because they don’t know where they are going or the tools they can use to get there. However, most B2B companies want a plan to […]
Three Crucial Skills for B2B Digital Marketing Professionals
Napoleon Dynamite was right, “Girls only want boyfriends who have great skills!” If you don’t have nunchuck skills, bow hunting skills, or computer hacking skills, don’t despair. I’m sure there are traits most girls would prefer in a guy, but my guess is that list is more likely populated by things like being thoughtful, empathetic, […]
Bridging the gap between Account-Based Marketing and Sales Enablement
People don’t buy the best solution; they buy from people they trust, and solutions they can understand. Account-Based Marketing and Sales Enablement need to align and become an extension of the existing sales process. When they do, sales reps become Social Sellers who are able to engage with targeted prospects and supply them with powerful […]
Social Selling Action Plan – A Comprehensive Guide
Sales & Marketing Leaders, if are you looking for a competitive edge to keep your team top of mind and set them up as trusted advisors with their prospects, then social selling could be the answer.
