by Paul Slack

In this multi-part series on Facebook marketing for small businesses, we will be walking you through tips, advice, and best practices for getting the most out of Facebook marketing for your business.  In part 1 we explained why Facebook is an important platform that every small business should add to their marketing arsenal.  In this post we will discuss the purpose for business.

While you’re here, pick up a Free Copy of Social Rules!

SocialRules_eBook_lg

Facebook is primarily a broadcast site, so your focus will be in building and nurturing a community and promoting content to your community so they will eventually make it to your website or blog.

The purpose of Facebook marketing for Small Business

  • Build awareness about your brand in the community.  By sharing your expertise with others you add value and build credibility and visibility.  When your community starts engaging with your Facebook page, their friends will become aware of your business because their activity on your page will show up on their friends’ News Feed.
  • Provide customer service.  Your customers will use your Facebook page as a customer service tool.  They will post customer service issues and reviews, where they are, and they’ll expect you to respond and deal with them online.
  • Place content where your customers go every day. When you post on your Facebook page,  your content will show up on followers’ news feeds. This is much more effective than email marketing.  When your followers log into Facebook, they’ll see content you’ve posted on your page.  In the following examples you will see what posts from business look like.  Consumers spend 21% of every online hour logged into social media. Having your messages here is much more effective than email.

In this example you will see a business boosted using Facebook marketing:

 

Facebook Boosted Post

In this example you will see a business boosted post showing up in my news feed

In this example, you will see a shared post from a friend that is highlighting a business they like.

 

Facebook post shared by friend

In this example, you will see a shared post from a friend that is highlighting a business they like

In this example you will see a post by a company that I have liked.

 

FB3 - company I follow

In this example you will see a post by a company that I have liked.

 

Now that you understand that Facebook is primarily a broadcast site and that you need to focus on building and nurturing a community and promoting content to your community, in the next several posts we will discuss how to do this with each step of the tactical wheel.

IN THIS SERIES WE WILL REVIEW:

Part 1 – An Introduction

Part 2 – THE PURPOSE OF FACEBOOK FOR SMALL BUSINESS MARKETING

Part 3 – LISTENING ON FACEBOOK FOR SMALL BUSINESS

Part 4 – BUILDING COMMUNITY ON FACEBOOK

Part 5 – BROADCASTING ON FACEBOOK

Part 6 – STRATEGIC CONTENT MARKETING ON FACEBOOK

Part 7 – ABC’S OF CONVERSION ON FACEBOOK