On October 11, 2017, Google announced: The faster AdWords experience is now available to all advertisers. Google is making changes to the AdWords interface at lightning pace, but are Google’s advertising changes helping or hurting businesses? In this post, we will delve into the changes Google has made to its AdWords interface, the rebranding of […]
Your LinkedIn profile is your personal brand in social media, and you will need a strong profile to serve as the hub of your social selling activities. Your profile is not about finding a job it’s about meeting, connecting and serving others (social selling). If you do this right, you won’t need to worry about […]
Sales & Marketing Leaders, if are you looking for a competitive edge to keep your team top of mind and set them up as trusted advisors with their prospects, then social selling could be the answer.
Online security is at the top of mind for many business owners. Stories about the latest security breach, virus, or hacking are all too frequent for website owners and users alike. With that in mind, user privacy is a matter of the highest importance for anyone doing business online. If your business isn’t already utilizing […]
Facebook is shutting down an advertising product that allowed marketers to tap into data from third party sources to target them on the platform. The company is ending a feature called Partner Categories that they originally launched in 2013. The feature had been a partnership between Facebook and major data brokers. This feature relied heavily […]