Graphical representation of digital technologies | LinkedIn Look-a-like audiences
What would it mean for your business if you could reach more of the right people? More decision-makers, more executives, whether they are IT professionals, small business owners, or C-level executives. That’s what a LinkedIn look-a-like audience can help you accomplish, reach more of the right people. 

Grow Your Business With a LinkedIn Look-a-like Audience

LinkedIn is already the world’s largest professional network, as well as the top platform for lead generation. B2B marketers know how important it is to generate great leads. LinkedIn’s look-a-like audiences build upon your selected audience, finding users who share similar characteristics and can be up to fifteen times larger than your original audience size. See how you can use LinkedIn look-a-like audiences to find people who are similar to your ideal customer.

Advantages of a LinkedIn Look-a-like Audience

Do you want to reach a high-converting audience? LinkedIn look-a-like audiences are a powerful tool for B2B marketers, creating an audience that closely resembles your current leads, clients, or traffic so that you can reach new potential leads. Because this audience is similar to your existing customers, they are likely to be interested in what you have to offer.

Targeting is often a complex process for marketers. On the one hand, you don’t want to narrow your focus too much and miss out on opportunities, but on the other hand, you don’t want to waste resources trying to market to the wrong audience. Look-a-like audiences have proven highly effective on other platforms, like Facebook, proving that they can detect relevant, similar traits, and the process for LinkedIn is similar.

Marketers can upload an email list or a list of people who have visited their website. Then LinkedIn’s system matches those details against the profiles and company attributes in its database to create a new audience of users who share similar characteristics. One key difference for look-a-like audiences on LinkedIn is the ability for user segments to be based on job titles and position information, helping your business attract the right decision-makers.

What is a look-a-like audience?

LinkedIn’s look-a-like audiences help marketers find people with similar characteristics to their target audience. Look-a-like audiences are identified through a matched audience segment, and the results are all active LinkedIn users.

Creating a LinkedIn Look-a-like Audience

The key to look-a-like audience success is starting with a quality matched, also known as source, audience. This list is your own curated audience and is the first step to creating a look-a-like audience. This source list could be the email list from your CRM, a contact list, or a list of website visitors. The source list you choose to provide will probably depend on your advertising goals.

Do your marketing goals include lead generation or scaling? Are you looking for target accounts or businesses that are similar to the ones you already do business with? You may choose to use a customer list as your source audience. When LinkedIn uses that list to create a look-a-like audience, they will be searching for users that have similarities to your current customers. The algorithm can find companies that are similar in industry, size, and similar employees.

Perhaps your marketing goal is to build brand awareness or drive traffic. You might consider looking at your key URLs and building a source audience from users visiting those URLs. From that source audience, your look-a-like audience is likely to be aligned with those users, and you would be able to drive this new audience to your website.

One requirement to keep in mind when building a look-a-like audience is that your matched or source audience must include at least 300 members. Once you have added your look-a-like audience to an ad campaign, you will have the ability to select additional targeting options, like job function and industry, to help you further refine your target audience. Because it can be helpful to have an idea of how your look-a-like audience will perform before you launch your campaign, you can use the forecast panel within Campaign Manager to see a preview of performance, estimated spend, and potential audience reach.

At Vende Social growing your business is our business. We are a B2B digital agency focused on connecting you to your next customer. Ready for fresh ideas and actionable insights? Contact us to schedule a complimentary digital marketing analysis.

Key Takeaways

  • LinkedIn look-a-like audiences help marketers find people with similar characteristics to their target audience.
  • LinkedIn look-a-like audiences are a powerful tool for B2B marketers
  • The key to a look-a-like audience’s success is starting with a quality source audience.
  • LinkedIn is the world’s largest professional network, as well as the top platform for lead generation.