ZMOT- what business owners need to know

by Ray Larson “Decision makers need to factor into their present decisions the ‘future’ has already happened.” Peter Drucker What is ZMOT? As a business owner why do you need to care? ZMOT stands for the “zero moment of truth.” Google developed this acronym at the...

Why CMO’s Are Concerned About Social Media

CMO Concern Over Social Media CMO’s are concerned about social media because the power has shifted from brands to consumers. Buyers today are the most informed buyers of all time. In order to win, we have to meet the consumer early in the buying cycle and help...