Social Media has made it possible to maintain more relationships than ever before. Some would argue that while this is true, these relationships are shallow, tainted, and potentially unhealthy. I would argue it’s ultimately not the medium, but how we engage with it that can result in either amazing and fulfilling relationships or something that’s […]
B2B marketers have quickly adopted the rifle vs. shotgun approach for awareness building and lead generation by utilizing account-based marketing best practices. So much so that basic account-based marketing is no longer the competitive advantage it was a couple of years ago.