People don’t buy the best solution; they buy from people they trust, and solutions they can understand. Account-Based Marketing and Sales Enablement need to align and become an extension of the existing sales process. When they do, sales reps become Social Sellers who are able to engage with targeted prospects and supply them with powerful […]
How to Fight Premature Presentation in Social Selling
Let’s face it. It’s happened to all of us. The anticipation. The excitement. Dying to get in there and tell others about how great your company is and how you can really help. It’s awesome that you are excited about the products and services you provide, but premature presentation will fall flat on prospective customers […]
Tips to Optimize Your LinkedIn Profile
Your LinkedIn profile is your personal brand in social media, and you will need a strong profile to serve as the hub of your social selling activities. Your profile is not about finding a job it’s about meeting, connecting and serving others (social selling). If you do this right, you won’t need to worry about […]
Social Selling Action Plan – A Comprehensive Guide
Sales & Marketing Leaders, if are you looking for a competitive edge to keep your team top of mind and set them up as trusted advisors with their prospects, then social selling could be the answer.
Developing Perfect Social Posts That Get Attention
Sharing content on social media is a key ingredient for social selling success. This is your best opportunity to educate, inform, entertain, and share your flair. However, it takes a little time to do it right, so follow these 8 steps to maximize your efforts:
