Great artists use oil and canvas as their medium. As sales enablers, our medium is clarity, congruency, and content. When we paint the picture properly, buyers become motivated to say yes to our offerings. Unlike artists who typically work solo on their masterpieces, for us, it requires a team and proper implementation of social selling […]
Social Selling Checklist
How do you know if your sales team is engaging in social selling the right way? Vende has developed our Social Selling Action Plan, a step-by-step guide for engaging prospects at key moments of the decision making journey. Marketers and Sales Leaders can use this resource to get started and develop a winning plan for […]
3 Practical Account-Based Marketing Tips for 2019
There are ample blogs out there on the benefits of Account-Based Marketing (ABM) and how to get started. In this blog, we wanted to focus on 3 very practical Account-Based Marketing tips to jumpstart your ABM activities in 2019.
Three Crucial Skills for B2B Digital Marketing Professionals
Napoleon Dynamite was right, “Girls only want boyfriends who have great skills!” If you don’t have nunchuck skills, bow hunting skills, or computer hacking skills, don’t despair. I’m sure there are traits most girls would prefer in a guy, but my guess is that list is more likely populated by things like being thoughtful, empathetic, […]
Bridging the gap between Account-Based Marketing and Sales Enablement
People don’t buy the best solution; they buy from people they trust, and solutions they can understand. Account-Based Marketing and Sales Enablement need to align and become an extension of the existing sales process. When they do, sales reps become Social Sellers who are able to engage with targeted prospects and supply them with powerful […]
