Your LinkedIn profile is your personal brand in social media, and you will need a strong profile to serve as the hub of your social selling activities. Your profile is not about finding a job it’s about meeting, connecting and serving others (social selling). If you do this right, you won’t need to worry about […]
GDPR Explained: Does GDPR Apply to U.S. Companies?
If you’re a marketing executive, you have probably felt inundated with recent notifications and information surrounding compliance for the European Union’s new General Data Protection Regulation (GDPR). Although the regulation passed in April of 2016, for many people GDPR has quickly risen to awareness over the last few weeks or months. On May 25, 2018, […]
Vende Buzz: What is LinkedIn’s Sponsored InMail and Why Use It?
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated guessing on what keywords your audience might type based on the services you offer. Now […]
5 LinkedIn Business Trends to Watch for in 2018
What has 500 million users and has increased user engagement over the past two years? That would be the professional networking social media platform LinkedIn. After being bought by Microsoft Corp in 2016, LinkedIn has rolled out a variety of enhancements throughout 2017, from website and smartphone app updates to better analytics reporting and sponsored […]
Why You Need a LinkedIn Strategy to Grow Your B2B Business
If you’re still mentally relegating LinkedIn users to job seekers and hiring managers, you’re missing out on more than you realize. While those have been the LinkedIn users of the past, the now nearly 500 million current LinkedIn users have created a bigger and brighter future for the platform. And that future includes B2B marketing […]
