You’ve run a few campaigns on LinkedIn, but you want to know some ways to make your campaigns even more successful. Considering different audience targeting techniques could be a significant first step toward ensuring your LinkedIn campaigns deliver to the right people at the right time. Read on to discover 5 Linkedin targeting tips you […]
LinkedIn Sponsored InMail Best Practices
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated guessing on what keywords your audience might type based on the services you offer. Now […]
How we Used LinkedIn Advertising to Fill our Last Event
LinkedIn advertising doesn’t have to be as expensive as everyone thinks. Our last campaign produced leads for just $41 CPL with a sub $1 CPC.
Tips to Optimize Your LinkedIn Profile
Your LinkedIn profile is your personal brand in social media, and you will need a strong profile to serve as the hub of your social selling activities. Your profile is not about finding a job it’s about meeting, connecting and serving others (social selling). If you do this right, you won’t need to worry about […]
GDPR Explained: Does GDPR Apply to U.S. Companies?
If you’re a marketing executive, you have probably felt inundated with recent notifications and information surrounding compliance for the European Union’s new General Data Protection Regulation (GDPR). Although the regulation passed in April of 2016, for many people GDPR has quickly risen to awareness over the last few weeks or months. On May 25, 2018, […]
