With more than 610 million members, LinkedIn has quickly grown into the number one website for business. If the sheer volume of business professionals all collected in the same place isn’t enough to convince you to expend some marketing effort on LinkedIn, we’ve compiled 5 more reasons to use LinkedIn for B2B marketing. Keep reading, […]
You’ve run a few campaigns on LinkedIn, but you want to know some ways to make your campaigns even more successful. Considering different audience targeting techniques could be a significant first step toward ensuring your LinkedIn campaigns deliver to the right people at the right time. Read on to discover 5 Linkedin targeting tips you […]
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated guessing on what keywords your audience might type based on the services you offer. Now […]
LinkedIn advertising doesn’t have to be as expensive as everyone thinks. Our last campaign produced leads for just $41 CPL with a sub $1 CPC.
Your LinkedIn profile is your personal brand in social media, and you will need a strong profile to serve as the hub of your social selling activities. Your profile is not about finding a job it’s about meeting, connecting and serving others (social selling). If you do this right, you won’t need to worry about […]