The great philosopher Yogi Berra famously said, “If you don’t know where you are going, you’ll end up someplace else.” Too many B2B’s are not taking full advantage of digital marketing because they don’t know where they are going or the tools they can use to get there. However, most B2B companies want a plan to […]
Napoleon Dynamite was right, “Girls only want boyfriends who have great skills!” If you don’t have nunchuck skills, bow hunting skills, or computer hacking skills, don’t despair. I’m sure there are traits most girls would prefer in a guy, but my guess is that list is more likely populated by things like being thoughtful, empathetic, […]
Sales & Marketing Leaders, if are you looking for a competitive edge to keep your team top of mind and set them up as trusted advisors with their prospects, then social selling could be the answer.
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated guessing on what keywords your audience might type based on the services you offer. Now […]
What has 500 million users and has increased user engagement over the past two years? That would be the professional networking social media platform LinkedIn. After being bought by Microsoft Corp in 2016, LinkedIn has rolled out a variety of enhancements throughout 2017, from website and smartphone app updates to better analytics reporting and sponsored […]