by admin | Oct 9, 2019 | B2B
B2B customers are people, too. The truth is that corporate purchasing decisions are still made by people who spend a lot of time browsing consumer e-commerce sites. These B2C experiences have shaped their expectations when it comes to online transactions in their work...
by Paul Slack | Sep 17, 2019 | B2B, Content Marketing
Storytelling brings content to life. Not the once upon a time, and they lived happily ever after storytelling. Stories that humanize your brand and allow you to connect with your audience on a more emotional level. Isn’t a customer review essentially a story? It is...
by Paul Slack | Jul 24, 2019 | B2B, Content Marketing, Social Media Marketing
Ready. Set. Action! The use of B2B video marketing is on the rise. It’s time to tell your story in front of a camera to reach more buyers in 2019. 2019 Will be the Year for B2B Video Marketing. Are You Ready? According to Wyzowl who surveyed over 500 different...
by Paul Slack | Jul 10, 2019 | B2B, LinkedIn
With more than 610 million members, LinkedIn has quickly grown into the number one website for business. If the sheer volume of business professionals all collected in the same place isn’t enough to convince you to expend some marketing effort on LinkedIn,...
by Paul Slack | May 2, 2019 | B2B, Internet Marketing Business Plan, LinkedIn, Vende Buzz
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...
by Paul Slack | Mar 27, 2019 | B2B, SEO
Consistently ranking high in search engine results is getting harder for B2B companies. The main reason is sites like Google are trying to create a “walled garden” effect to keep users on their website vs. sending them away. However, there are still many opportunities...
