Step 1, build a wildly successful messaging program. Step 2, monetize said messaging program. Facebook has completed step one, with over a billion users for their Messenger app. Step 2 is proving to be a little bit trickier. The social media giant has rolled out mobile commerce options, chatbots, and now ads in Facebook Messenger. […]
A picture might be worth a thousand words, but as German poet, novelist, and playwright Johann Wolfgang von Goethe said, “the written word has this advantage, that it lasts and can await the time when it is allowed to take effect.” How can you make your words not just last, but give the impact that […]
Just when you thought you were finally getting the hang of Facebook’s newest set of rules, the social media giant throws you another curveball. In an effort to fight the influx of fake news, Facebook has released yet another update that tightens up post editing, which could mean big changes to your social site. The […]
If a tree falls in a forest does it make a sound? If a business doesn’t utilize social media do they make a sound? While the first question is a thought experiment that has been debated in various forms for centuries, the second is a better question for marketers. From reaching a new audience, to […]
Shopping, texting, game play, and original video content. Can one website really do it all? That seems to be the goal for Facebook. We’re not talking about live streaming, which has become massively popular on Facebook, we’re talking about original TV-like shows similar to that of Amazon, Netflix and Hulu’s original content.