Do you use influencer marketing as part of your marketing strategy? Thanks to a new patent granted to Google last month there could soon be new social media influencer scores based on topic and reach and comparing the reach to other influencers. Patent in the Making While the social media influencer scores patent was just […]
Can virtual reality be our new social reality? Social media networks Facebook and YouTube are diving into VR programming with VR apps. Facebook has their new effort, Spaces VR, and YouTube has an app for Google’s Daydream VR platform. In the race for VR social media dominance, who’s ahead and what can we expect from […]
Marketing trends are just that, trends, and sometimes it can be difficult to know which ones are worth investing your time and energy into. From providing your customers with a better value, to social media, to automation here are the B2B marketing trends that your business should be following in 2017. Customer Focused is […]
Lower ad revenue and a lack of direct publisher-reader interaction have caused Facebook’s Instant Articles publishing platform to lose steam – and publishers. They are hoping to get some of those publishing friends back by giving them more ad space and new tools like an email signup and Facebook likes promotion.
You use your website to market your business, so you need to rank high in Google search. But if businesses are thinking only about SEO – whether their site has been optimized for Google, they may be skipping over a big piece of the Google algorithm, content marketing. What is it and how much will […]