Social Media has made it possible to maintain more relationships than ever before. Some would argue that while this is true, these relationships are shallow, tainted, and potentially unhealthy. I would argue it’s ultimately not the medium, but how we engage with it that can result in either amazing and fulfilling relationships or something that’s […]
This post on tips to makeover your LinkedIn profile is in direct response to a question we get asked all the time by sales and marketing professionals. People want tips on achieving that perfect balance between highlighting the benefits of working with them without coming across as a pushy used car salesman (no offense to […]
B2B marketers have quickly adopted the rifle vs. shotgun approach for awareness building and lead generation by utilizing account-based marketing best practices. So much so that basic account-based marketing is no longer the competitive advantage it was a couple of years ago.
What if planting a fruit trees, or in this case 500 of them, could create peace in a war-torn country? Through our work with SEA Partners and their initiative Farming for Peace, we are helping the people of South Sudan gain the necessary skills to provide for themselves and their families.
Social Media and the Internet have changed business marketing forever. Unfortunately, many companies have not figured out how to adapt to this change so that their business can continue to prosper. Learn how a strategic digital marketing plan can get you in front of your customer at the right time with the right information. The first key in making your digital marketing plan work […]