PPC advertising can be the backbone of a successful marketing program but, with so many variables, it can seem confusing. Even businesses who are running a PPC campaign may find they aren’t getting as much return as they expected. Is there anything can you do to drive your numbers up?
The good news is, Yes! There isn’t a secret sauce but we have identified a few important things that you can focus on that may help provide a better response to your PPC advertising. Like everything else that has anything to do with Google, it starts with mobile but it goes a lot further.
The second piece of good news is none of it is tricky – it just makes good sense. These five things have been identified by our experts as important factors in maximizing a PPC campaign:
- Device Optimization
- Dayparting
- Accelerated or Standard Delivery
- Ad Rotation
- Negative Keywords
The third piece of good news is you can get a much better look if you download our Google AdWords Optimization whitepaper. We’ll explain what they are and why they work.
