B2B marketers have quickly adopted the rifle vs. shotgun approach for awareness building and lead generation by utilizing account-based marketing best practices. So much so that basic account-based marketing is no longer the competitive advantage it was a couple of years ago.
Online security is at the top of mind for many business owners. Stories about the latest security breach, virus, or hacking are all too frequent for website owners and users alike. With that in mind, user privacy is a matter of the highest importance for anyone doing business online. If your business isn’t already utilizing […]
Facebook is shutting down an advertising product that allowed marketers to tap into data from third party sources to target them on the platform. The company is ending a feature called Partner Categories that they originally launched in 2013. The feature had been a partnership between Facebook and major data brokers. This feature relied heavily […]
If you’re a marketing executive, you have probably felt inundated with recent notifications and information surrounding compliance for the European Union’s new General Data Protection Regulation (GDPR). Although the regulation passed in April of 2016, for many people GDPR has quickly risen to awareness over the last few weeks or months. On May 25, 2018, […]
Why would people pay hundreds of dollars to see a live show based on an iconic film? A show where they could easily just stream the original movie or buy the original soundtrack. Because people enjoy live, authentic experiences. Going to see a live theater performance, on Broadway or your local community theater, means watching […]