The Future of the CMO for B2B Marketing

The Future of the CMO for B2B Marketing

When the pandemic first started, we all had to adapt to e-Learning, remote working, and eCommerce. Some brands were armed and ready, but others struggled. As marketers, we were forced to think differently because new behaviors were emerging. We had to adjust our...

What is Your Website Purpose Statement

In this week’s episode, co-hosts Paul Slack and Ray Larson continue to discuss the 4 P’s of an Internet Marketing Balanced Score Card and answer the question how to discover your website purpose statement.  This week we will hone in on the Purpose quadrant, the most...